We are

cusp

CUSP is a vibrant and young tea company that has positioned itself as a trailblazer in the tea industry.

Our Story

Founded on the principles of innovation and daring creativity, CUSP is dedicated to reshaping the traditional tea experience with its disruptive products and unique flavors from Vietnam.

Our Mission

Cusp was born out of a desire to revolutionize the traditional tea market.

Rooted in the rich Vietnamese tea tradition, CUSP daringly blends this deep heritage with modern, innovative approaches. Its mission is to offer a unique tea experience that stands out in a crowded market. CUSP’s teas are a tapestry of old and new, combining classic Vietnamese flavors with bold, unconventional twists that appeal to a global palate. Its commitment to quality, authenticity, and sustainability makes CUSP a beacon for change in the industry. CUSP is building a culture bridge, connecting the timeless elegance of Vietnamese tea traditions with the dynamic preferences of today’s customer, making every cup an adventure.

Why Choose Cusp?

Discover the reasons to choose us! Experience the warm and friendly atmosphere of conviviality. Indulge in the harmony of terroir, combining climate, terrain, soil, and Vietnamese tradition. Unwind and find tranquility with every sip, savoring the unique flavors. Enjoy the purity and exceptional quality of our carefully hand picked buds.