Our Mission
Our Mission
Cusp was born out of a desire to revolutionize the traditional tea market.
Rooted in the rich Vietnamese tea tradition, CUSP daringly blends this deep heritage with modern, innovative approaches. Its mission is to offer a unique tea experience that stands out in a crowded market. CUSP’s teas are a tapestry of old and new, combining classic Vietnamese flavors with bold, unconventional twists that appeal to a global palate. Its commitment to quality, authenticity, and sustainability makes CUSP a beacon for change in the industry. CUSP is building a culture bridge, connecting the timeless elegance of Vietnamese tea traditions with the dynamic preferences of today’s customer, making every cup an adventure.
